Google has created different algorithms to monitor the websites to see whether they follow the Google guidelines or not, and a reliable SEO firm knows the importance of following the said guidelines.
To get an idea regarding the algorithm and the penalty that comes with each of them, it is best to take a closer look. You will definitely appreciate the services of SEO companies after learning something about the different algorithms.
The Google Panda Algorithm
Panda Algorithm was launched on February 23, 2011 and during that time, it hasn’t been named yet. A lot of SEO companies and business website owners thought that the new algorithm was created to seek out sites with unnatural patterns of back link, and they were wrong.
It turns out that Panda Algorithm is after the on-site quality. Site owners of sites that don’t offer quality content will surely get penalized when Google reviewed their sites and found them guilty of having low quality website.
When a site owner asks a Google employee regarding the things that he needs to do to recover after being penalized, the employee will likely refer the site owner to a blog post by one of their employees.
The blog gives a checklist that can help determine the quality of the site, but no one is really sure about all of the factors involved in determining site quality. SEO companies
Ultimately, site owners need to focus on providing the best site for the guests or users when they ask the search engine and to avoid paying a penalty.
They need to avoid thin, duplicate, or low quality content in their site, and a good SEO firm can help site owners avoid being penalized.
The Penguin Algorithm
The Penguin Algorithm was out on April 24, 2012. The aim of Penguin Algorithm is to reduce Google’s trust on sites that cheated their way to the top by creating unnatural back links.
Penguin keeps its eyes open for unnatural links that cheating sites usually use to gain advantage and a good spot in the search list.
Links are Important
SEO services like link building is important. A link is similar to a vote. The more respected sites link to a particular site, the more recommendations the site owner gets, and that means more votes for his site.
If you are a business owner, then it is important that well respected sites recognize the worthiness of your site – enough to create a link back to your site.
The vote of a small unknown site that links to your site is not as weighty as the vote casts by a well known site. However, if you can get numerous votes from small and unknown sites, then expect them to make a difference for your site.
This is also the reason why SEO firms in the past tried to acquire as many links as they could from all sorts of source.
Anchor text is also important in the algorithms that Google has set. Anchor text is the text that is hyperlinked or the underlined text that contains a particular site’s URL when you mouse over it.
If you have SEO news that links to www.sampleonly.com, the anchor text is “SEO news”. If a number of sites use “SEO news” as their anchor text and link it to sampleonly.com, then that will send a sort of signal to Google that people looking for “SEO news” are most likely interested in the site sampleonly.com and want to see it in their search results.
Untrustworthy SEO companies were able to manipulate the back links in the past by creating a huge number of links from sites that are considered low quality, and it was quite effective.
There were sites that successfully pulled it off for a short period of time, until Penguin detected it and penalized the sites that cheated their way to the top.
Reputable SEO firms make sure that the different services they offer do not defy the recent Penguin update and the same goes with the SEO services.
A Google employee would tell you that Penguin is a site-wide algorithm. It only means that if Penguin Algorithm detects a number of untrustworthy links to your site, then Google’s trust in your site will diminish. An overall reduction in rating will soon follow, and it will hurt your site.
The Hummingbird Algorithm
Google made an announcement regarding Hummingbird Algorithm on September 26, 2013. However, they added that it has been around for about a month. Hummingbird is the new search algorithm of Google.
It deals with search queries in an entirely different and clever way with speed and accuracy while utilizing new technology and the existing algorithm’s older features.
Hummingbird literally breaks the old habits of the search engine. Before, the net surfer types the query in the search box and the algorithm picks words from the typed question and come up with different links that contain the specific words in the query rather than coming up with the links according to the context of the query.
You already have an idea what each algorithm entails, make sure that your chosen SEO Company will not let you pay a penalty.